Sponsored search placement with Icon Website Design, or pay-per-click (PPC) advertising, enables you to achieve premium placement on major search engines like Google, MSN, and Yahoo as well as premier websites like CNN, MTV, MSNBC, NewYorkTimes.com, etc.
PPC advertising is one of the most cost-effective solutions for businesses to improve their visibility online, strengthen brand awareness and increase targeted web traffic. With virtually no budget restrictions, it is an ideal solution to any business regardless of size. Whether you are a national chain or a small to midsized business Pay Per Click advertising allows you to compete right next to large national brands.
Sponsored Search has many distinct advantages, including:
• Have granular control of your budget with daily and monthly spending limits that cannot be exceeded.
• Guaranteed, accountable results and ROI analysis with the ability to measure your campaign to the penny.
• You choose the Title, Description and the Destination page to appear in your advertisement.
• Directly control the coverage and target of your ad, targeting only your market or those most likely to convert to customers.
• Several local search tools are available for companies who only deal in a small geography.
Local commercial searches – those seeking companies "near my home or office" represent nearly 40% of all searches performed by online shoppers.
53% of consumers regularly gather local information online.
88% of adults who purchase items online conduct some sort of online research at least sometimes prior to completing their purchase.
Local consumers with Internet access use search engines 56% more often than printed Yellow Pages. The average cost-per-lead for search marketing is 29 cents, versus the $9.94 average cost-per-lead for direct mail or $1.18 cost-per-lead for Yellow Page advertising.
Online advertisers reported higher levels of satisfaction with search listings than any other form of online marketing.
Sources: "Demographic Profile, Search Users, JupiterResearch, Jupiter Research, Kelsey Group, U.S. Bancorp Piper Jaffray, Jack Myers LLC, Jupiter Media Metrix, Online Advertising Effectiveness Study.”
PPC advertising is one of the most cost-effective solutions for businesses to improve their visibility online, strengthen brand awareness and increase targeted web traffic. With virtually no budget restrictions, it is an ideal solution to any business regardless of size. Whether you are a national chain or a small to midsized business Pay Per Click advertising allows you to compete right next to large national brands.
Sponsored Search has many distinct advantages, including:
• Have granular control of your budget with daily and monthly spending limits that cannot be exceeded.
• Guaranteed, accountable results and ROI analysis with the ability to measure your campaign to the penny.
• You choose the Title, Description and the Destination page to appear in your advertisement.
• Directly control the coverage and target of your ad, targeting only your market or those most likely to convert to customers.
• Several local search tools are available for companies who only deal in a small geography.
Local commercial searches – those seeking companies "near my home or office" represent nearly 40% of all searches performed by online shoppers.
53% of consumers regularly gather local information online.
88% of adults who purchase items online conduct some sort of online research at least sometimes prior to completing their purchase.
Local consumers with Internet access use search engines 56% more often than printed Yellow Pages. The average cost-per-lead for search marketing is 29 cents, versus the $9.94 average cost-per-lead for direct mail or $1.18 cost-per-lead for Yellow Page advertising.
Online advertisers reported higher levels of satisfaction with search listings than any other form of online marketing.
Sources: "Demographic Profile, Search Users, JupiterResearch, Jupiter Research, Kelsey Group, U.S. Bancorp Piper Jaffray, Jack Myers LLC, Jupiter Media Metrix, Online Advertising Effectiveness Study.”
